A film to personify the brand and share P&O's story. Within the film, we needed to identify and connect with current and potential consumers, as well as leave stakeholders and employees feeling like they fully understood the heartbeat of P&O and their ‘cruislings’.

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We embedded the P&O brand in modern Australian culture and linked P&O’s holiday experiences with familiar and well loved activities off everyday Aussies. Ultimately we needed to show how P&O offers Aussie cruise-lovers a special holiday experience that is inclusive and down to earth whilst also being wonderfully indulgent, a little bit fancy and loads of fun.

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Produced by Taste Creative

Writer: Genevieve Clay-Smith

Director: Henry Smith

Producer: Briana Miller

Cinematographer: Meg White